The Complete 2023 SEO Strategy Checklist: How To Implement SEO Best Practices

Search engine optimization (SEO) is an essential part of any digital marketing strategy. With this comprehensive SEO checklist, you can optimize your website to rank higher in search engine results pages (SERPs) and drive more organic traffic.

How To Use This SEO Checklist

This SEO guide covers everything from keyword research to technical optimizations. You can work through it from start to finish or jump to the sections most relevant to your needs.

The checklist includes six key areas:

  • SEO Analytics Setup
  • Keyword Research
  • SEO Content Optimization
  • On-Page SEO
  • Technical SEO
  • Off-Page SEO

Follow this SEO best practices checklist to boost your website’s visibility and traffic. Let’s get started!

Step 1: SEO Analytics Setup

Before making changes to your website, implement tracking tools to measure your SEO efforts:

  • Set up Google Search Console to see search appearance, traffic, and performance data.
  • Connect Google Analytics to track website visitors and conversions.
  • Link Search Console and Analytics for additional insights.
  • Install an SEO plugin like Yoast for WordPress sites.
  • Submit an XML sitemap so search engines can crawl your site.
  • Create a robots.txt file to manage crawl instructions.
  • Check for manual penalties in Search Console that may be impacting rankings.
  • Confirm your site is indexed by search engines.

Step 2: Keyword Research

Thorough keyword research ensures you’re targeting terms that will drive qualified traffic to your site.

  • Find existing high-performing content to optimize further.
  • Identify competitor keywords they rank for that you could target.
  • List keywords that align with conversions like leads and sales.
  • Conduct keyword gap analysis to find new opportunities.
  • Include semantically related long-tail keywords.
  • Target keywords that match searcher intent like informational or transactional.
  • Prioritize keywords by volume and difficulty. Focus on terms you can realistically rank for.
  • Group keywords into topics to create content around.
  • Continuously research new terms as the first group is implemented.

Step 3: SEO Content Optimization

Creating content optimized for SEO and user experience is vital for rankings.

  • Develop new content around keyword groups. Ensure it provides value for searchers.
  • Audit and improve existing content that isn’t performing well.
  • Remove or refresh outdated content.
  • Format content for easy skimming with headings, lists, and images.
  • Enrich pages with media like videos, data, and infographics.
  • Keep content updated to maintain its value over time.
  • Write evergreen content that retains relevance for years.

Step 4: On-Page SEO

On-page factors directly impact individual page rankings.

  • Optimize title tags to include target keywords.
  • Write clear, compelling meta descriptions using keywords.
  • Use keywords appropriately in headlines, content, URLs, etc.
  • Improve internal linking between related content.
  • Fix keyword cannibalization from pages competing for rankings.
  • Create SEO-friendly URLs.
  • Optimize alt text and file names for images.

Step 5: Technical SEO

Technical website optimizations create a better crawlability and indexation environment.

  • Implement HTTPS across the entire site.
  • Check Core Web Vitals like page speed in Search Console.
  • Ensure site is mobile friendly.
  • Identify and fix crawl errors preventing indexing.
  • Add structured data for rich results.
  • Consolidate duplicate content issues with canonical tags.
  • Eliminate redirect chains.
  • Fix broken links across the site.
  • Check page depth and bring key content closer to the homepage.

Step 6: Off-Page SEO

Actions taken outside your website can also influence rankings.

  • Build quality backlinks from relevant websites.
  • Create and optimize your GMB listing.
  • Produce assets for linkable resources like infographics and webinars.
  • Pitch guest posting opportunities on topically related sites.
  • Participate in online discussions and forums with brand mentions and links.
  • Connect your site to local business directories.


Improving SEO is an ongoing process, but this checklist provides a solid roadmap. Focus on high-impact activities first, then work through the list at a sustainable pace.

For help executing your SEO strategy, consider partnering with Local Lead AutPilot. Their guidance can help accelerate results.

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